Litchfield Regional Tourism Inc is a marketing organisation promoting a diverse range of enterprises which are heavily dependent on tourists from international, interstate and intra-Territory markets. Our key message is that Litchfield and its surrounds are more than a great national park Primarily, we use digital marketing platforms including an informative, user-friendly website supported by both organic and paid, targeted social media campaigns. Representation at selected trade and consumer shows as well as limited print promotions are planned. Without a 'shop front', we will work collaboratively with Tourism Top End and Tourism NT; sharing our knowledge and assets for mutual benefit as together we promote this unique and very popular area of the Northern Territory to attract and increase visitors to the Top End.